Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
How the Internet of Things Could Improve Healthcare
With the growing market for healthcare in the U.S. and the growing capabilities of the Internet of Things (IoT), a further merge... Read More
Inclusion and Diversity in Advertising
The other night, a TV commercial for Target came on that made me do a double-take. A marketer’s dream, right? “What was... Read More
Sizmek, Amazon, Ycor, and the Future of Personalized Ad Content
On May 31st, Amazon Advertising made a play to acquire Sizmek, a bankrupt dynamic creative optimization (DCO) ad server. Although Sizmek may... Read More
Sneak Peak Into “Digital Engagement: How Physicians Really Behave Online”
It’s the holy grail of pharmaceutical marketing – getting the right message, to the right physician, at the right time. When it... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
R.J.’s Take on The Digital Future, Part II, as seen in the Healthcare Marketer’s Exchange
A little over a year ago, R.J. Lewis’ The Digital Future, Part 1, was published in The Healthcare Marketer’s Exchange, and there... Read More
Social Media Marketing Trends to Watch Out for in 2019
With more than 3 billion people globally using social media platforms, having a presence on social media is essential for businesses. Social... Read More
Is a Customer Data Platform right for your company?
According to Tom Quinn, Founder of Refined Path, there are more than 50 tech providers that claim to be Customer Data Platforms... Read More
Meeting Pharma Marketing Goals with Technology
Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions, discusses meeting pharma marketing goals with technology at Digital Pharma West.... Read More