How do your customers get their information?
From ConferenceInsider™: eyeforpharma 2018 Session: Move beyond channel selection and gain a deeper understanding of how and where your customers gain their... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More
Top Ten Best Practices for Enewsletters or Custom Emails
Custom emails or email newsletter sponsorships can be a cost efficient marketing tool that separate you from your competition. Email can be... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
U.S. Healthcare Consumers Still Respond to Marketing Emails at a Respectable Rate
A recent study by email marketing services provider Yesmail Interactive revealed that the healthcare industry enjoys the best activity from email read on desktops.... Read More
Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More
Email Marketing Performance in Pharma
eMarketer has published the latest information on email marketing performance in the pharmaceutical industry.
What Kind of E-mail Marketer Are You?
There are all kinds of e-mail marketers. You probably know some yourself. While this list is by no means scientific, here are... Read More