Why You Should Take Advantage of Email Marketing to Effectively Connect and Engage With Your HCP Audience
Email marketing is a powerful tool for any marketer, but it can be particularly effective for those in the pharmaceutical industry, which... Read More
5 Takeaways for Digitizing the Patient Journey
Just like any other online experience, patients are choosing to take their health journeys to the digital setting where convenience is available... Read More
5 Reasons to Add Email Into Your Digital Marketing Strategies
Are you looking for new ways to reach your target audience? With over 4 billion people using email worldwide, email marketing can... Read More
How do your customers get their information?
From ConferenceInsider™: eyeforpharma 2018 Session: Move beyond channel selection and gain a deeper understanding of how and where your customers gain their... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More
Top Ten Best Practices for Enewsletters or Custom Emails
Custom emails or email newsletter sponsorships can be a cost efficient marketing tool that separate you from your competition. Email can be... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
U.S. Healthcare Consumers Still Respond to Marketing Emails at a Respectable Rate
A recent study by email marketing services provider Yesmail Interactive revealed that the healthcare industry enjoys the best activity from email read on desktops.... Read More