5 Takeaways for Digitizing the Patient Journey
Just like any other online experience, patients are choosing to take their health journeys to the digital setting where convenience is available... Read More
Health Marketers, Are You Making These 2020 Most Cringeworthy Statements?
Becker’s Health recently released discussions with four hospital and health system marketing executives about the conversations they have found to be most... Read More
How Hospitals and Health Systems are Adapting to COVID-19
Hospitals, health systems and practices have changed rapidly within the last 6 months due to COVID-19. These changes have been applied to... Read More
3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
Inclusion and Diversity in Advertising
The other night, a TV commercial for Target came on that made me do a double-take. A marketer’s dream, right? “What was... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
5 Ways Healthcare Brands Can Strengthen Relationships with HCPs
One core competency that a company must master to increase market share and establish substantial brand presence is strong customer relationships. For... Read More
The Young Professionals’ Guide on Workplace Attire – Part 2 – Figuring Out Formal Attire
In part one of The Young Professionals’ Guide on Workplace Attire, The Case for Casual Clothing, our Revenue Analyst here at eHealthcare... Read More
The Young Professionals’ Guide on Workplace Attire – Part 1 – The Case for Casual Clothing
Among the many different occupations that exist, few issues impact all of them. One concern, however, arises for employers and employees across... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More