A Bold New Way to Pipeline Drug Research
Roger Stein, a senior lecturer in finance at MIT’s Sloan School of Management and research affiliate at the MIT Laboratory for Financial... Read More
What is 100% Viewability?
The definition of viewability is when 50% of the pixels of an ad is viewable by the user for at least one... Read More
Mobile Optimization Best Practices & Quick Fixes Copy
With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers. On April 21st, Google will... Read More
What motivates employees in the workplace?
Ted Talk: Dan Pink- The puzzle of motivation Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers
Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
6 Requirements When Relaunching a Publisher Website
The Mobile Responsive Design Whitepaper discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in... Read More