Recap of EHS’s 90@90: Start Winning with Header Bidding
The latest EHS 90@90, moderated by Founder and CEO, R.J. Lewis, discussed the importance of getting started with header bidding: what it... Read More
6 Advantages of Using Video on Your Site
As each year passes, we continue to witness video advertising reach new heights. According to eMarketer, there is projected to be 255.6 million... Read More
Publishers, Are You Leveraging Native Advertising? 4 Reasons Why You Should
According to data from ADYOULIKE, native ad spend is expected to increase by 372% from 2020 to 2025, representing an increase in... Read More
4 Reasons You Should Adopt Programmatic Advertising
Programmatic, one of the biggest trends to have hit the digital industry, has a ton to offer publishers. Perhaps the greatest benefit... Read More
5 Takeaways for Digitizing the Patient Journey
Just like any other online experience, patients are choosing to take their health journeys to the digital setting where convenience is available... Read More
5 Reasons to Add Email Into Your Digital Marketing Strategies
Are you looking for new ways to reach your target audience? With over 4 billion people using email worldwide, email marketing can... Read More
3 Social Media Trend Predictions for 2021
According to eMarketer, social media will continue to grow and be leveraged by brands and marketers throughout 2021. Some of the top... Read More
Third-Party Cookies May Not Be the Only Threat to Marketers
Marketers, agencies, and media companies have been threatened with the removal of third-party cookies coming in 2022 but their elimination is not... Read More
How COVID-19 is Impacting Video Impressions
“Video impressions served to connected TV platforms rose to 40% in Q2, after a drop off in Q1.” According to a study... Read More