Pharma Advertising in 2025: Embracing Digital and Patient-Centric Strategies
The pharmaceutical industry has always been driven by the need to educate, inform, and build trust with healthcare professionals and patients alike.... Read More
The Power of Video Advertising in Healthcare: A Win for Both Publishers and Advertisers
In today’s healthcare marketing landscape, video advertising has become a dominant and highly effective tool for both publishers and advertisers. From providing... Read More
The Future without Cookies is Only Half-Baked
Introduction Google first announced 3rd party cookie deprecation in January 2020 for “later that year”. After much industry backlash, the deprecation date... Read More
Decoding Programmatic Advertising: The Future of Pharma Marketing
Programmatic advertising is a form of digital marketing that uses real-time bidding and automated processes to reach target audiences. It has revolutionized... Read More
Navigating the Future: 5 Healthcare Marketing Trends to Embrace in 2024
As we step into the future of healthcare marketing, the landscape continues to evolve at an unprecedented pace. In 2024, staying ahead... Read More
Leveraging AR and VR in an Omnichannel Healthcare Marketing Strategy
Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming increasingly popular in the healthcare industry. These technologies can be used to... Read More
Future-Proofing Your Strategy: Trends in Omnichannel Health Tech Marketing
The healthcare industry is rapidly evolving, and marketing strategies must be able to keep up. Omnichannel health tech marketing is becoming increasingly... Read More
Omnichannel Analytics: Measuring and Monitoring Multi-Platform Performance
In today’s digital world, businesses are increasingly relying on multiple channels to reach their customers. Omnichannel analytics is a powerful tool that... Read More
The Power of Integration: Centralizing Data for Omnichannel Success
In today’s digital age, businesses must stay ahead of the competition by leveraging the power of data integration. By centralizing data, organizations... Read More
Evolving Patient Expectations: Meeting Needs with Omnichannel Solutions
In the healthcare industry, patient expectations are constantly evolving. As technology advances, patients expect more personalized and convenient care. To meet these... Read More