Why You Should Take Advantage of Email Marketing to Effectively Connect and Engage With Your HCP Audience
Email marketing is a powerful tool for any marketer, but it can be particularly effective for those in the pharmaceutical industry, which... Read More
Why pharma marketers Should Strive for an Omnichannel Approach
Pharmaceutical companies have a unique set of challenges and opportunities when it comes to marketing their products and engaging with customers. With... Read More
Why Pharma Marketers Should Invest in Header Bidding
Header bidding is an innovative digital advertising technique that allows advertisers to bid on ad inventory from multiple sources simultaneously before the... Read More
Top Social Media Apps for Pharma Marketers
Social media has revolutionized the way businesses and individuals communicate and interact with each other. The pharmaceutical industry is no exception. With... Read More
Top Pharma Marketing Trends in 2023
Pharmaceutical marketing has undergone numerous transformations in recent years, driven by advancements in technology, changes in consumer behavior and the need to... Read More
Benefits of Gamification in Pharmaceutical Marketing
Gamification in pharmaceutical marketing refers to the use of game-like elements and techniques in marketing activities to engage and motivate target audiences.... Read More
ChatGPT: Let the AI disruption begin…
There are a few times in my career that when exposed to a new technology I became giddy with excitement at the... Read More
The Future of Pharmaceutical Marketing: Embracing Omnichannel and the Next Best Action Approach
In the pharmaceutical industry, marketing has always been a complex and challenging task. With the rise of digital channels, it has become... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Unlocking the Benefits of Video for Pharma Marketers: An Effective Way to Engage HCPs and Enhance Customer Journeys
The COVID-19 pandemic has had a significant impact on the healthcare industry, disrupting traditional methods of delivering care and creating new challenges... Read More