Google Ads vs. SEO: Pros, Cons, and Which is Better for Your Business
Google Ads and SEO are two of the most popular ways to drive traffic to your website. But which one is right... Read More
Getting A Grip On Your Facebook Ad Quality Ranking
Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It’s used to... Read More
Get More Custom With Your Audiences In Ads Manager
Facebook Ads Manager is a powerful tool that can help you reach your target audience with your ads. However, if you want... Read More
eHealthcare Solutions 90@90: New Opportunities for Revenue
March 24, 2020, R.J. Lewis, Gail Jaeger, and Jessica Dalle all take a dive into new opportunities for revenue generation during eHealthcare... Read More
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019. This highly contagious and easily transmitted respiratory illness is... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
Mobile Optimization Best Practices & Quick Fixes Copy
With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers. On April 21st, Google will... Read More
The Super Seven Trends Shaping the Future of Digital Advertising
Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June... Read More
Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?
Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change... Read More