Getting A Grip On Your Facebook Ad Quality Ranking
Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It’s used to... Read More
Get More Custom With Your Audiences In Ads Manager
Facebook Ads Manager is a powerful tool that can help you reach your target audience with your ads. However, if you want... Read More
Microsoft’s New Features Will Improve its SEM Platform for Advertisers
Microsoft Advertising (formerly Bing Ads) has numerous advances in the works to improve functionality for both searchers and advertisers. These changes may... Read More
Google Algorithms Playing Mischief with Healthcare Sites?
If you are a website publisher in the healthcare industry, you may have felt some serious bumps in traffic from Google’s algorithm... Read More
Google Penguin 4.0 is here! Updated in Real Time
Google has announced the latest release of Penguin. Penguin is a Google search engine algorithm with the main purpose of preventing sites... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise
Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands. This change affects... Read More