Google Penguin 4.0 is here! Updated in Real Time
Google has announced the latest release of Penguin. Penguin is a Google search engine algorithm with the main purpose of preventing sites... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise
Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands. This change affects... Read More
Pandas, Penguins and Pirates, Oh My!
Has your site recently had a big boost in organic traffic or conversely have you been left hanging out to dry with... Read More
Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
Google Health Shuttered
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare... Read More