From Clicks to Conversions: Maximizing ROI with Display Advertising
Display advertising is a powerful tool for reaching a large audience and driving traffic to your website. However, in order to maximize... Read More
Google Ads vs. SEO: Pros, Cons, and Which is Better for Your Business
Google Ads and SEO are two of the most popular ways to drive traffic to your website. But which one is right... Read More
Getting A Grip On Your Facebook Ad Quality Ranking
Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It’s used to... Read More
Get More Custom With Your Audiences In Ads Manager
Facebook Ads Manager is a powerful tool that can help you reach your target audience with your ads. However, if you want... Read More
Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More
Recap of EHS’s 90@90: Start Winning with Header Bidding
The latest EHS 90@90, moderated by Founder and CEO, R.J. Lewis, discussed the importance of getting started with header bidding: what it... Read More
4 Reasons You Should Adopt Programmatic Advertising
Programmatic, one of the biggest trends to have hit the digital industry, has a ton to offer publishers. Perhaps the greatest benefit... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More