Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More
Recap of EHS’s 90@90: Start Winning with Header Bidding
The latest EHS 90@90, moderated by Founder and CEO, R.J. Lewis, discussed the importance of getting started with header bidding: what it... Read More
4 Reasons You Should Adopt Programmatic Advertising
Programmatic, one of the biggest trends to have hit the digital industry, has a ton to offer publishers. Perhaps the greatest benefit... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
What Does Programmatic Mean for Sales Reps?
Programmatic buying is one of the most talked about topics in the world of digital marketing. Before I dive into the importance... Read More