Executive Leadership Team

R.J. Lewis

R.J. Lewis is the Founder and CEO of eHealthcare Solutions (EHS).  eHealthcare Solutions delivers audiences and drives digital innovation for both advertisers and publishers.  EHS exclusively represents 85 high-quality healthcare publishers with 400+ properties. The EHS vision is to aggregate niche audiences for the measurable benefit of both marketers and publishers.  EHS has been named a PM360 Trailblazer Company of the Year and Mr. Lewis was previously named to the PharmaVOICE 100 list of most inspiring leaders in life sciences.  Released in 2015, R.J. is the co-author of RESULTS: The Future of Pharmaceutical & Healthcare Marketing, a book examining current and future trends shaping for industry marketers.

R.J. also co-founded Tap Native, a self-serve, image + text, vertical native network in the healthcare space that is providing brands and agencies with a clean brand safe environment free of click-bait, rebill offers, and other nefarious actors common to the native ecosystem.

R.J. also co-founded Ad-Juster, a software as a service company focused in digital advertising operations as a discrepancy management tool serving more than half of the comScore top 100 web publishers.  Ad-Juster was named to the INC 500 list (#186) of fastest growing private companies in 2013, 2014, and 2015.  Ad-Juster was sold to Innotech Capitals in 2016.

R.J. is past president and active member of the Rotary Club of Trenton, N.J.  As well as an active angel investor, both within and outside of healthcare and technology.

R.J. Lewis earned his MBA in 1999 in Marketing and Information Systems from the Stern School of Business at NYU.

Reach R.J. at or 609.882.8887 x101



Joanne Cotton
Chief Operating Officer

Joanne Cotton has over 30 years of business experience spanning multiple industries; healthcare, pharmaceutical, telecommunications, and insurance.  Her expertise in business operations have supported customers and internal stakeholders through planning, project and change management, effective communications and team building.  For the past ten years, Joanne has concentrated on healthcare IT, focusing on mobile for ePocrates as Director of Commercial Operations, onboarding client support for athenahealth as Executive Director of Onboarding Shared Services and most recently for Managed Markets Insight and Technology as Vice President of Client Experience focusing on pharmaceuticals, business drivers, market intelligence and promotional behavior.

Her broad range of experience includes business transformation, technology solutions, building effective teams while leveraging an innate ability to understand customer objectives enabling her to drive efficiencies, lower costs and create satisfied customers. 

Joanne earned her Bachelor of Science degree in management from University of Phoenix.  She has been a member of the Healthcare Businesswomen’s Association and was an active mentor.  She is also active in mentoring individuals outside of the organization.  Joanne is passionate about domestic violence causes, continuing to support A Women’s Place in Bucks County, PA and now supports the North Gwinnett Coop helping families when they are in need.  She is also an animal lover and supports local rescues and the ASPCA.

Joanne relocated to the Atlanta area in mid-2018.  She resides lakeside with her husband Keith and four dogs.  She is originally from NJ/PA and has two daughters, one in the Atlanta area and one in Denver.

Reach Joanne at or 609.212.0417


Mike Srilapa
EVP Product, Technology & Delivery

As EVP Product, Technology & Delivery, Mike Srilapa oversees the company’s advertising operations, including campaign management, technical solutions, and product management. With over 20 years of experience covering digital advertising, client services, technology, business development, sales operations and product management, he has a significant role in the company’s leadership and strategy.

Prior to joining e-Healthcare Solutions, Mike held roles in operations at UGO Networks, which was acquired by Hearst, and as well as COO of Aol Video prior to being acquired by Verizon. He was recently the COO at Vemba Digital, which was acquired by Frankly Media.

Reach Mike at or 609.224.1258 x107



Selman Gozaydin
VP Finance & HR

As Vice President of Finance/HR, Selman Gozaydin is responsible for the company’s financial functions, including accounting, treasury, corporate finance, audit, tax, risk management and investor relations. He also oversees and manages all human resources activities. His career spans more than 20 years of varied multinational experience in financial management, business leadership and corporate strategy and he plays a significant role in e-Healthcare Solutions strategic leadership. Selman, has extensive operational and financial experience in advertising industry.

Prior to joining e-Healthcare Solutions, Selman served his clients in accomplishing their financial objectives by assessing financial situation; developing and presenting financial strategies and plans; monitoring changes in financial status and life circumstances. He had the chance to work for the three biggest advertising groups (Publicis Group, Omnicom Group and Dentsu Group) for many years leading the finance, accounting, HR, IT and Administrative functions of those companies.

Earlier in his career, Selman worked at Turkcell Superonline (NYSE-TKC) a wireless telecommunications company for around 6 years holding company-wide finance and accounting responsibilities. Selman holds a Master of Business Administration degree from University of New Haven/CT, and a Bachelor of Science in econometrics from Istanbul University.

Reach Selman at or 609.882.8887 x103