From Clicks to Conversions: Maximizing ROI with Display Advertising
Display advertising is a powerful tool for reaching a large audience and driving traffic to your website. However, in order to maximize... Read More
Google Ads vs. SEO: Pros, Cons, and Which is Better for Your Business
Google Ads and SEO are two of the most popular ways to drive traffic to your website. But which one is right... Read More
Getting A Grip On Your Facebook Ad Quality Ranking
Facebook ad quality ranking is a measure of how relevant and engaging your ads are to your target audience. It’s used to... Read More
Get More Custom With Your Audiences In Ads Manager
Facebook Ads Manager is a powerful tool that can help you reach your target audience with your ads. However, if you want... Read More
Third-Party Cookies May Not Be the Only Threat to Marketers
Marketers, agencies, and media companies have been threatened with the removal of third-party cookies coming in 2022 but their elimination is not... Read More
3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
The Moment of Next: How Native Digital Experiences Drive Physician Engagement
At this year’s virtual eyeforpharma Philadelphia, Amy Turnquist, our EVP of Digital Solutions, shared year-long data about the power of native... Read More
Webinar – Digital Engagement: How Physicians Really Behave Online
So you think you know how physicians behave online? Well, the reality may shock you. Amy Turnquist, Executive VP of Sales for... Read More
How Can Pharma Companies Build Consumer Trust in a Time of Doubt?
Despite industry-wide strides to increase transparency, overall trust in pharma is astonishingly low. According to the 2018 Edelman Trust Barometer, 49% of... Read More
Sneak Peak Into “Digital Engagement: How Physicians Really Behave Online”
It’s the holy grail of pharmaceutical marketing – getting the right message, to the right physician, at the right time. When it... Read More