Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More
Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More
R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More
Behavioral Targeting: “Do Not Track” Under Consideration
The White House wants a national “Do not track” policy – a digital version of the “Do not call” registry – and... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More