Why You Should Take Advantage of Email Marketing to Effectively Connect and Engage With Your HCP Audience
Email marketing is a powerful tool for any marketer, but it can be particularly effective for those in the pharmaceutical industry, which... Read More
The Future of Pharmaceutical Marketing: Embracing Omnichannel and the Next Best Action Approach
In the pharmaceutical industry, marketing has always been a complex and challenging task. With the rise of digital channels, it has become... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Unlocking the Benefits of Video for Pharma Marketers: An Effective Way to Engage HCPs and Enhance Customer Journeys
The COVID-19 pandemic has had a significant impact on the healthcare industry, disrupting traditional methods of delivering care and creating new challenges... Read More
An Overview of HCP Engagement – 3 Tips for 2023
Since the early days of COVID-19, healthcare professionals’ (HCPs) experiences with digital technologies have shifted due to the changing landscape of how... Read More
Download the Programmatic One-Pager
Programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle of human negotiations and... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More
What’s New In Native Advertising? A Guide for 2022 and Beyond
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and... Read More
KOL and Patient Stories One-Pager
Engage your HCP and/or patient audience in an educational, authentic, and compliant way with our Key Opinion Leader (KOL) and Patient Stories... Read More
Partner’s Connections One-Pager
Want to engage your professional and/or consumer audience alongside a prestigious medical publisher? Our Partner’s Connections might be right for you. Learn all... Read More