Preparing for a Cookie-less 2022 | Jan. 28th @ 2PM EST
A world without 3rd party cookies is rapidly approaching in 2022. With Google phasing out 3rd party cookies, this means that many... Read More
3 Predictions in Digital Health that were Correct in 2020
Despite the many challenges and uncertainty fueled by the COVID-19 pandemic in 2020, several digital health predictions made in 2019 followed. Review... Read More
COVID-19 Vaccines and Therapeutics Set to Make Waves in 2021
As 2020 wraps up, drugmakers continue to work tirelessly to boost the defense of COVID-19 that began at the start of this... Read More
5 Considerations for Data Protection in the Pharma Industry
There are enormous amounts of data in the pharmaceutical sector, which makes this industry one of the most important for high-quality data... Read More
Pharma Marketing: 5 Trends for 2021
The pharmaceutical industry’s digital spend is finally starting to catch up to other industries with a shift to the digital world happening... Read More
Health Marketers, Are You Making These 2020 Most Cringeworthy Statements?
Becker’s Health recently released discussions with four hospital and health system marketing executives about the conversations they have found to be most... Read More
3 Ways B2B Advertising Has Surged Despite COVID-19
eMarketer forecasts that U.S. B2Bs will spend $8.14 billion on digital ads by the end of 2020. That is an increase of... Read More
3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
The Moment of Next: How Native Digital Experiences Drive Physician Engagement
At this year’s virtual eyeforpharma Philadelphia, Amy Turnquist, our EVP of Digital Solutions, shared year-long data about the power of native... Read More
The Power of Social Media on Health in 2020
Day one of eyeforpharma Philadelphia virtual opened with keynote speakers discussing how their organizations are “becoming healthcare’s solution.” One of these keynote... Read More