Want to boost HCP engagement? Where are you with these 4 tech trends?
For most pharma marketers, a continuous challenge but undeniable goal is maximizing engagement among healthcare professionals (HCP). In the technology world, there... Read More
5 Takeaways for Digitizing the Patient Journey
Just like any other online experience, patients are choosing to take their health journeys to the digital setting where convenience is available... Read More
Video Connections Explainer
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Pharma Video Trends to Expect in 2021
It’s no secret that video marketing has become a hot new trend over the last couple years, and this year, we will... Read More
The Publishing Industry: The Soar of Innovation During COVID-19
As the COVID-19 pandemic swept the nation in early 2020, traffic to publishing sites flourished as consumers spent much of their time... Read More
10 Healthcare Marketing Tips You Should Consider in 2021
President of Digital Authority Partners, Michael Reddy, offers his expertise with the top healthcare marketing tips you should keep in mind this... Read More
Preparing for a Cookie-less 2022 | Jan. 28th @ 2PM EST
A world without 3rd party cookies is rapidly approaching in 2022. With Google phasing out 3rd party cookies, this means that many... Read More
3 Predictions in Digital Health that were Correct in 2020
Despite the many challenges and uncertainty fueled by the COVID-19 pandemic in 2020, several digital health predictions made in 2019 followed. Review... Read More