How to Incorporate Agile Strategies in Pharma Marketing and the Healthcare Industry
What is agile marketing? Agile marketing is the process of identifying efforts during high-value projects, completing those projects, monitoring the data, and... Read More
Haven’t Invested In Video Advertising Yet? Now’s The Time!
As expected throughout 2021, video advertising has significantly grown and spending has increased. Video ads allow advertisers to easily educate and engage... Read More
5 Benefits of Programmatic Advertising for Pharma
While the COVID-19 pandemic prompted the health industry to pivot and adopt digital initiatives more frequently, many are also discovering that programmatic... Read More
The Truth Behind the Delay of Phasing Out Third-Party Cookies
Back in January of 2020, Google Chrome announced that they were officially blocking third-party cookies in 2022…but Google has come to a... Read More
Is Your Pharma Brand Active on Social Media? Here’s Why It Should Be
For over 30 years, pharmaceutical companies have been promoting their brands through TV commercials. In today’s advertising world, there are many more... Read More
5G is Poised to Transform Healthcare – Here’s How
The development of 5G networks is still underway and the healthcare industry is in the early stages of exploring how to take... Read More
How your Ad Campaigns Can Benefit From Programmatic
One of the many challenges with online advertising is trying to decipher the best platform for your ad campaigns that will reach... Read More
Want to boost HCP engagement? Where are you with these 4 tech trends?
For most pharma marketers, a continuous challenge but undeniable goal is maximizing engagement among healthcare professionals (HCP). In the technology world, there... Read More
Why You Should Invest in Native Advertising to Reach your Consumer or HCP Audience
Finding the right strategy for building brand awareness and having your ads reach your key consumer or healthcare professional (HCP) audiences can... Read More