How your Ad Campaigns Can Benefit From Programmatic
One of the many challenges with online advertising is trying to decipher the best platform for your ad campaigns that will reach... Read More
Want to boost HCP engagement? Where are you with these 4 tech trends?
For most pharma marketers, a continuous challenge but undeniable goal is maximizing engagement among healthcare professionals (HCP). In the technology world, there... Read More
Why You Should Invest in Native Advertising to Reach your Consumer or HCP Audience
Finding the right strategy for building brand awareness and having your ads reach your key consumer or healthcare professional (HCP) audiences can... Read More
5 Takeaways for Digitizing the Patient Journey
Just like any other online experience, patients are choosing to take their health journeys to the digital setting where convenience is available... Read More
Pharma Video Trends to Expect in 2021
It’s no secret that video marketing has become a hot new trend over the last couple years, and this year, we will... Read More
5 Reasons to Add Email Into Your Digital Marketing Strategies
Are you looking for new ways to reach your target audience? With over 4 billion people using email worldwide, email marketing can... Read More
The Publishing Industry: The Soar of Innovation During COVID-19
As the COVID-19 pandemic swept the nation in early 2020, traffic to publishing sites flourished as consumers spent much of their time... Read More
10 Healthcare Marketing Tips You Should Consider in 2021
President of Digital Authority Partners, Michael Reddy, offers his expertise with the top healthcare marketing tips you should keep in mind this... Read More