Maximizing Value: Pharma Advertising Partnerships That Work for Publishers and Advertisers
In the competitive world of healthcare advertising, finding the right balance between publishers and advertisers is key to success. Pharma advertisers are... Read More
The Rise of AI in Healthcare Advertising: Personalization Meets Precision
As healthcare advertising continues to evolve, the adoption of artificial intelligence (AI) is reshaping the way advertisers and publishers engage with their... Read More
Pharma Advertising in 2025: Embracing Digital and Patient-Centric Strategies
The pharmaceutical industry has always been driven by the need to educate, inform, and build trust with healthcare professionals and patients alike.... Read More
The Power of Video Advertising in Healthcare: A Win for Both Publishers and Advertisers
In today’s healthcare marketing landscape, video advertising has become a dominant and highly effective tool for both publishers and advertisers. From providing... Read More
The Future without Cookies is Only Half-Baked
Introduction Google first announced 3rd party cookie deprecation in January 2020 for “later that year”. After much industry backlash, the deprecation date... Read More
Omnichannel Metrics: Which KPIs Matter Most in Healthcare Marketing?
In today’s digital world, healthcare organizations must be able to track and measure their marketing performance across multiple channels. Omnichannel metrics offer... Read More
Decoding Programmatic Advertising: The Future of Pharma Marketing
Programmatic advertising is a form of digital marketing that uses real-time bidding and automated processes to reach target audiences. It has revolutionized... Read More
Navigating the Future: 5 Healthcare Marketing Trends to Embrace in 2024
As we step into the future of healthcare marketing, the landscape continues to evolve at an unprecedented pace. In 2024, staying ahead... Read More
Leveraging AR and VR in an Omnichannel Healthcare Marketing Strategy
Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming increasingly popular in the healthcare industry. These technologies can be used to... Read More
Future-Proofing Your Strategy: Trends in Omnichannel Health Tech Marketing
The healthcare industry is rapidly evolving, and marketing strategies must be able to keep up. Omnichannel health tech marketing is becoming increasingly... Read More