Health Marketers, Are You Making These 2020 Most Cringeworthy Statements?
Becker’s Health recently released discussions with four hospital and health system marketing executives about the conversations they have found to be most... Read More
One on One PharmaVOICE 100 Celebration with Amy Turnquist
Listen to the recent PharmVOICE One-on-One celebration with Taren Grom and our own Amy Turnquist as they discuss the gender gap and... Read More
How COVID-19 is Impacting Video Impressions
“Video impressions served to connected TV platforms rose to 40% in Q2, after a drop off in Q1.” According to a study... Read More
3 Ways B2B Advertising Has Surged Despite COVID-19
eMarketer forecasts that U.S. B2Bs will spend $8.14 billion on digital ads by the end of 2020. That is an increase of... Read More
How Hospitals and Health Systems are Adapting to COVID-19
Hospitals, health systems and practices have changed rapidly within the last 6 months due to COVID-19. These changes have been applied to... Read More
3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
EHS 90@90 – The State of Digital in the Age of Covid-19
July 15, 2020, R.J. Lewis and Gail Jaeger dive into the state of digital in the age of COVID-19 during eHealthcare Solutions’... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
The Moment of Next: How Native Digital Experiences Drive Physician Engagement
At this year’s virtual eyeforpharma Philadelphia, Amy Turnquist, our EVP of Digital Solutions, shared year-long data about the power of native... Read More
How Telemedicine is Shaping the Landscape of Healthcare
Before the spread of COVID-19, telemedicine and telehealth services were very unknown and growing at slow rates; they were being adopted into... Read More