Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019. This highly contagious and easily transmitted respiratory illness is... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More
Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
Inclusion and Diversity in Advertising
The other night, a TV commercial for Target came on that made me do a double-take. A marketer’s dream, right? “What was... Read More
Microsoft’s New Features Will Improve its SEM Platform for Advertisers
Microsoft Advertising (formerly Bing Ads) has numerous advances in the works to improve functionality for both searchers and advertisers. These changes may... Read More
Webinar – Digital Engagement: How Physicians Really Behave Online
So you think you know how physicians behave online? Well, the reality may shock you. Amy Turnquist, Executive VP of Sales for... Read More
How Can Pharma Companies Build Consumer Trust in a Time of Doubt?
Despite industry-wide strides to increase transparency, overall trust in pharma is astonishingly low. According to the 2018 Edelman Trust Barometer, 49% of... Read More
Sneak Peak Into “Digital Engagement: How Physicians Really Behave Online”
It’s the holy grail of pharmaceutical marketing – getting the right message, to the right physician, at the right time. When it... Read More
R.J.’s Take on The Digital Future, Part II, as seen in the Healthcare Marketer’s Exchange
A little over a year ago, R.J. Lewis’ The Digital Future, Part 1, was published in The Healthcare Marketer’s Exchange, and there... Read More