What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
Time’s up for gender inequality in New Jersey. But what about Philadelphia?
Anita Burrell, Founder of the Aurora Project, and Amy Turnquist, Executive VP of Sales at EHealthcare Solutions, write about gender inequality in... Read More
Media Transparency – How are agency/client relationships affected?
The Association of National Advertisers (ANA) dropped a bomb on the industry in June of 2016 with the release of a report... Read More
2018 Benchmarks for U.S. Healthcare Publishers & Advertisers
Each year, eHealthcare Solutions provides benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2015... Read More
The Better Ads Standard: How to Check for Violation Warnings
The Coalition for Better Ads is a consortium of ad trade groups and companies in the advertising industry. These members involve companies... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
Top Ten Best Practices for Enewsletters or Custom Emails
Custom emails or email newsletter sponsorships can be a cost efficient marketing tool that separate you from your competition. Email can be... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
Attribution Options in Digital Marketing
For a long time, the digital marketing industry has been using last-click attribution to govern the value of transactions. What does attribution... Read More