2018 Benchmarks for U.S. Healthcare Publishers & Advertisers

Each year, eHealthcare Solutions provides benchmark metrics for consumer and professional healthcare publishers and advertisers.

Time range for this report: January 2015 – December 2017

Metrics covered:

1. Desktop, Mobile & Tablet Sessions
2. Time on Site
3. Pageviews per Session
4. Bounce Rate
5. In-View Rate (Viewability) on Display Advertising
6. Non-Human Traffic Rate (NHT) on Display Advertising
7. Click Through Rate (CTR) on Display Advertising

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