Ad Agencies Are ‘Cockroaches Not Dinosaurs’
March 15, 2018 (YouTube) While this may initially sound like an unflattering headline, Brian Wieser, Senior Research Analyst at Pivotal Research Group,... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
Media Transparency – How are agency/client relationships affected?
The Association of National Advertisers (ANA) dropped a bomb on the industry in June of 2016 with the release of a report... Read More
Patient Engagement for Clinical Trial Recruitment – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Marketing Impact on Patient Metrics – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
CVS, Aetna & Disruption – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Working with Celebrities – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Educating Publishers and Blogs for Improved Content – HBA – The Future of Healthcare Marketing Panel Audience Q&A (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Adding Value – HBA – The Future of Healthcare Marketing Panel Topic 8 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Big Data in Audience Targeting – HBA – The Future of Healthcare Marketing Panel Topic 7 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More