Third-Party Cookies May Not Be the Only Threat to Marketers
Marketers, agencies, and media companies have been threatened with the removal of third-party cookies coming in 2022 but their elimination is not... Read More
How COVID-19 is Impacting Video Impressions
“Video impressions served to connected TV platforms rose to 40% in Q2, after a drop off in Q1.” According to a study... Read More
EHS 90@90 – The State of Digital in the Age of Covid-19
July 15, 2020, R.J. Lewis and Gail Jaeger dive into the state of digital in the age of COVID-19 during eHealthcare Solutions’... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
The Moment of Next: How Native Digital Experiences Drive Physician Engagement
At this year’s virtual eyeforpharma Philadelphia, Amy Turnquist, our EVP of Digital Solutions, shared year-long data about the power of native... Read More
How Telemedicine is Shaping the Landscape of Healthcare
Before the spread of COVID-19, telemedicine and telehealth services were very unknown and growing at slow rates; they were being adopted into... Read More
eHealthcare Solutions 90@90: New Opportunities for Revenue
March 24, 2020, R.J. Lewis, Gail Jaeger, and Jessica Dalle all take a dive into new opportunities for revenue generation during eHealthcare... Read More
Pharmaceutical Marketers’ Guide to Managing through the Coronavirus (COVID-19) Pandemic
The first case of Coronavirus (COVID-19) was reported in Wuhan, China in 2019. This highly contagious and easily transmitted respiratory illness is... Read More
Silverlight + Google: Taking the Pulse of Digital in 2020
Five years ago, Silverlight Digital (Silverlight) launched a vision with a simple webinar – their State of Digital report was delivered virtually... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More