3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
Inclusion and Diversity in Advertising
The other night, a TV commercial for Target came on that made me do a double-take. A marketer’s dream, right? “What was... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
5 Ways Healthcare Brands Can Strengthen Relationships with HCPs
One core competency that a company must master to increase market share and establish substantial brand presence is strong customer relationships. For... Read More
The Young Professionals’ Guide on Workplace Attire – Part 2 – Figuring Out Formal Attire
In part one of The Young Professionals’ Guide on Workplace Attire, The Case for Casual Clothing, our Revenue Analyst here at eHealthcare... Read More
The Young Professionals’ Guide on Workplace Attire – Part 1 – The Case for Casual Clothing
Among the many different occupations that exist, few issues impact all of them. One concern, however, arises for employers and employees across... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
Time’s up for gender inequality in New Jersey. But what about Philadelphia?
Anita Burrell, Founder of the Aurora Project, and Amy Turnquist, Executive VP of Sales at EHealthcare Solutions, write about gender inequality in... Read More
Media Transparency – How are agency/client relationships affected?
The Association of National Advertisers (ANA) dropped a bomb on the industry in June of 2016 with the release of a report... Read More