Breaking Down Barriers and Forging Connectivity
As the pharmaceutical and healthcare industries move increasingly more into the digital and technological world, collaborating to ensure every stakeholders’ ideas are... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
Socialize Your Patient Engagement Strategy
Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy”... Read More
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies
In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It... Read More
5 Best Practices for Optimizing Organic Social Media Content
Optimizing your content on social media is important to keep in mind when marketing your brand or service. Below is a checklist... Read More
Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content
Over the last decade social media has become a major part of everyday life. The first thing most people do when they... Read More
The Best Social Media Channels for Healthcare and Pharmaceutical Marketers
Marketers in the healthcare and pharma space have been hesitant to take advantage of the contemporary and mammoth industry of social media.... Read More