Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Are Facebook “Likes” worth anything? What exactly are you paying for?
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few... Read More
Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More
Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
O’Dwyer’s Special Healthcare Issue Available Now
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media,... Read More
Google’s Buzz Kill
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More