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Social Media & Mobile Advertising on the Rise

MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media advertising grew 58% during the 2nd half of 2014 making ad revenues $7 billion for 2014!

I think it is safe to say social media and mobile are the future of advertising. Are you ready?


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