Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy” How Social Media and Mobile Apps Can Boost Health Outcomes.
The text is a great read and addresses all things digital marketing and social media in this deep exploration and overview of the massive shift underway in healthcare towards patient-centricity. Filled with practical examples, useful figures and charts, and valuable insights, anyone in pharma marketing would benefit from keeping this helpful reference by their side.
You can purchase the book from Amazon here
Or directly from the publisher for a discount: Use code G15JNY35 & get a 35% discount when ordering the book online here: www.gowerpublishing.com/isbn/9781472456328