3 Things Our Data Cannot Tell Us About Our Customers
The immense access to data us marketers and sales folks have these days is a blessing and a curse. Why? Well, if... Read More
The Current State of Digital Display in Pharma
Looking back over 20 years of digital advertising, display ads are remarkably the same. Ad sizes are relatively the same, and we... Read More
What is Prescriber Authentication?
In a nutshell: 1. A prescriber registers on your website, if you request their NPI Number OR first name, last name and... Read More
Big Data in Audience Targeting – HBA – The Future of Healthcare Marketing Panel Topic 7 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Google’s New Policy Penalizing “intrusive interstitials” on Mobile
Starting on January 10, 2017, Google is employing a new policy in effort to help users more easily access content on their... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
Who Clicks on Banner Ads – infographic
This is a pretty cool infographic. Some highlights that I found interesting: 1. Ages 55+ more likely to click 2. The average... Read More
What is 100% Viewability?
The definition of viewability is when 50% of the pixels of an ad is viewable by the user for at least one... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More