Who Clicks on Banner Ads – infographic
This is a pretty cool infographic. Some highlights that I found interesting:
1. Ages 55+ more likely to click
2. The average CTR from banner advertising is 2.1% (Our pharma industry benchmark for consumer is .08% and for HCP it’s 0.12%.)
3. Average amount earned per click – $0.25-$0.55.
4. 31% don’t click because they are worried their internet behavior will be tracked. (Oh and how right they are!)
5. You are more likely to complete Navy Seal Training than to click on a banner ad. (Ha ha ha.)
Anyway – it’s worth a look: