From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing on December 5, 2017.
Fran Howell – Director of Digital Media, Johnson & Johnson Diabetes Institute
RJ Lewis – Founder & CEO of eHealthcare Solutions and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Scott Weintraub – Co-Founder & President, Relative Healthcare Group and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Elena Stavrakas – Director, Healthcare Life Sciences, Navigant.
Moderated by Maria Finlay, Associate Director, Oncology Marketing, Teva Pharmaceuticals.
Sponsored by Johnson & Johnson Diabetes Institute.
Big Data in Audience Targeting
R.J. Lewis discusses list match targeting to physicians and retargeting in consumer advertising in pharma.