JAN-2016 – 2016 Benchmarks for U.S. Healthcare Industry
Your Monthly Prescription for Ad Industry Updates | January 2016 Topics of the Month PM360 Roundtable Webinar Listen to the complimentary webinar... Read More
2016 Benchmarks for U.S. Healthcare Publishers and Advertisers
With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set... Read More
Pfizer and Allergan Merger: What It Means For Ad Agencies
Pfizer, the seventh largest pharmaceutical advertiser in the United States, announced they will be acquiring Allergan by the end of 2016. This... Read More
PM360 features eHS ConferenceInsider as a top innovative product of 2015
PM360 top innovative products of 2015 are out and eHealthcare Solutions’ ConferenceInsider makes the cut. eHealthcare Solutions (EHS) ConferenceInsider is a comprehensive,... Read More
DEC-2015 – The New Dynamics of Healthcare Marketing
Your Monthly Prescription for Ad Industry Updates | December 2015 Topics of the Month What is Header Bidding? In the programmatic marketplace,... Read More
AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions
Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer... Read More
NOV-2015 – Redesign Increases Mobile Traffic by 20%!
Your Monthly Prescription for Ad Industry Updates | November 2015 Topics of the Month Integral Ad Science Announces Pub Expert Release Diana... Read More
Pharma Marketers Must Adapt to the New Demands of Healthcare
Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends... Read More
The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing
Read R.J.’s article on PM360: The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing The fears behind pharma’s adoption of programmatic... Read More
Integral Ad Science Announces Pub Expert Release
To decrease any discrepancies between numerous systems when serving ad campaigns, Integral has introduced Pub Expert. This new tool offers a precise and... Read More