Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Digital Pharma Spotlight – R.J. Lewis
R.J. Lewis, President and CEO of eHealthcare Solutions speaks about an interesting technology and thoughts on the future of life sciences marketing.... Read More
Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Virtual Reality: Why Every Pharma Marketer Needs this in their Toolkit – As Told by a KOL.
Dr. Irving Loh is not your average person, he is in his own words an “all-cap, bold face KOL,” and the optimal... Read More
JUN-2017 TrendMD Native Advertising
Your Monthly Prescription for Ad Industry Updates | June 2017 Topics of the Month More Videos from eyeforpharma 2017 Matt Murphy, Director,... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is... Read More
TrendMD Native Advertising
This whitepaper discusses the three main features of native advertising: 1. Flows within the feed or main content area of the website.... Read More
APR-2017 eyeforpharma 2017: Would your customers and patients consider you a trusted partner?
Your Monthly Prescription for Ad Industry Updates | April 2017 Topics of the Month Effective Pharmaceutical Advertising: Customization is Key By Samuel... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More