DEC-2016 The Best of 2016
Your Monthly Prescription for Ad Industry Updates | July 2016 Topics of the Month Virtual and Augmented Reality are now a Healthcare... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More
Virtual and Augmented Reality are now a Healthcare Reality
The water is crystal clear and the sand is a beautiful white. You can hear the ocean waves crashing on the shore... Read More
Facebook Changes How They Measure for Viewability and Video Views!!!
According to AdWeek, Facebook has been inflating their video view averages by more than 80% for quite some time now (Heine, 2016).... Read More
NOV-2016 Google’s New Policy Penalizing Intrusive Interstitials on Mobile
Your Monthly Prescription for Ad Industry Updates | November 2016 Topics of the Month Top Ten Best Practices for Email Marketing by... Read More
comScore Receives SIVT Detection Accreditation
Just announced today: comScore has received MRC accreditation for SIVT detection. If you are unaware of what SIVT is, it is Sophisticated... Read More
Google’s New Policy Penalizing “intrusive interstitials” on Mobile
Starting on January 10, 2017, Google is employing a new policy in effort to help users more easily access content on their... Read More
Top Ten Best Practices for Enewsletters or Custom Emails
Custom emails or email newsletter sponsorships can be a cost efficient marketing tool that separate you from your competition. Email can be... Read More
Diabetes Forecast Launches Facebook Page
Facebook is a great way to launch a new educational campaign or give a boost to an old friendly face. Diabetes Forecasts,... Read More
OCT-2016 Choosing a Viewability Tool for 2017
Your Monthly Prescription for Ad Industry Updates | October 2016 Topics of the Month Google Penguin 4.0 is here! Updated in Real... Read More