Publishers, Have You Been Hacked?
Why do Hackers Hack? Gone are the days when hackers were 15 year-old kids hacking into government sites from their parents’ basement... Read More
Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Digital Pharma Spotlight – R.J. Lewis
R.J. Lewis, President and CEO of eHealthcare Solutions speaks about an interesting technology and thoughts on the future of life sciences marketing.... Read More
Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Virtual Reality: Why Every Pharma Marketer Needs this in their Toolkit – As Told by a KOL.
Dr. Irving Loh is not your average person, he is in his own words an “all-cap, bold face KOL,” and the optimal... Read More
Breaking Down Barriers and Forging Connectivity
As the pharmaceutical and healthcare industries move increasingly more into the digital and technological world, collaborating to ensure every stakeholders’ ideas are... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More
Virtual and Augmented Reality are now a Healthcare Reality
The water is crystal clear and the sand is a beautiful white. You can hear the ocean waves crashing on the shore... Read More
Advertising Companies are about to “level-up” with Pokémon Go
Just like Facebook, Groupon, and Uber, Pokémon Go has become an overnight success. This mobile gaming app provides users with nostalgia, adventure,... Read More