Virtual and Augmented Reality are now a Healthcare Reality
The water is crystal clear and the sand is a beautiful white. You can hear the ocean waves crashing on the shore... Read More
Advertising Companies are about to “level-up” with Pokémon Go
Just like Facebook, Groupon, and Uber, Pokémon Go has become an overnight success. This mobile gaming app provides users with nostalgia, adventure,... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers
Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works... Read More
Is Your Website Compliant with the EU Cookie Law?
A How-to Guide for Complying with EU Cookie Legislation On July 27, Google launched a new user consent policy for publishers that... Read More
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies
In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It... Read More
Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content
Over the last decade social media has become a major part of everyday life. The first thing most people do when they... Read More
Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?
Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm. This... Read More