Progressive Communication through Slack
In August 2013, Slack was introduced. The simple communication application is now being used by 500,000 users – 135,000 of those users... Read More
Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More
The Importance of Net Neutrality to Advertisers
By now, we are probably all somewhat familiar with the term “Net Neutrality”; at the very least we’ve most likely heard the... Read More
A view of the diabetes market from a futurist
There is much excitement and debate about potential value of disruptive new innovations such as the glucose measuring contact lens by Google.... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Dramatic Shifts in Health and Technology in the Last 3 Years Impact Physicians
“It’s really exciting to see from just 2010 to 2013 these incredibly dramatic shifts year-over-year because of new technologies; creating a lot... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More
Experts Confirm Importance of Authenticated Audience
What’s happening in the healthcare industry? Experts from Manhattan Research, comScore, Eli Lilly, Publicis Health, Digitas, CMI/Compas, Cadient, Razorfish, Heartbeat Ideas, and... Read More
The BioDigital Human
As yet another example of how technology has come so far so fast, take a look at the BioDigital Human project which... Read More
Physicians Want Value in EMRs: How Pharma Can Supply It
EHS President & CEO, R.J. Lewis, weighs in on the EMR space and says it’s open game for pharma promotion. “The temptation... Read More