Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
The Better Ads Standard: How to Check for Violation Warnings
The Coalition for Better Ads is a consortium of ad trade groups and companies in the advertising industry. These members involve companies... Read More
Publishers, Have You Been Hacked?
Why do Hackers Hack? Gone are the days when hackers were 15 year-old kids hacking into government sites from their parents’ basement... Read More
Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Digital Pharma Spotlight – R.J. Lewis
R.J. Lewis, President and CEO of eHealthcare Solutions speaks about an interesting technology and thoughts on the future of life sciences marketing.... Read More
Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Virtual Reality: Why Every Pharma Marketer Needs this in their Toolkit – As Told by a KOL.
Dr. Irving Loh is not your average person, he is in his own words an “all-cap, bold face KOL,” and the optimal... Read More
Breaking Down Barriers and Forging Connectivity
As the pharmaceutical and healthcare industries move increasingly more into the digital and technological world, collaborating to ensure every stakeholders’ ideas are... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More