Expert Panel on Ad Viewability – Register Today
Register Today for Webinar! Seats are filling up fast, please register now to be sure to hold your seat. Panel of experts... Read More
APR-2015 – Live Panel of Experts on Viewability
Your Monthly Prescription for Ad Industry Updates | April 2015 Digital Bits – Analytics, Ad Serving, Social Media In August 2013, Slack... Read More
Big Buyer Taking Media In House… Trend or Exception?
Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend? Increasingly with technology make it really easy... Read More
Progressive Communication through Slack
In August 2013, Slack was introduced. The simple communication application is now being used by 500,000 users – 135,000 of those users... Read More
Benchmarks from comScore 2014
If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has... Read More
Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
MAR-2015 – Pfizer Leads in Big Data
Your Monthly Prescription for Ad Industry Updates | March 2015 Digital Bits – Analytics, Ad Serving, Social Media The success of a... Read More
Why are Marketers having trouble measuring ROI?!
This chart and article floors me. “Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the... Read More
The Millennial Generation (aka Gen Y)
Goldman Sachs does a great interactive info graphic on the Millennial generation and how their attitudes about purchasing (vs. living in a... Read More
Display Advertising Discrepancies Part I – Trafficking Errors
This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of... Read More