APR-2015 – Special Edition Mobile

Your Monthly Prescription for Ad Industry Updates | April 2015 – Special Edition

On Tuesday, April 21, 2015, Google will unleash its latest algorithm update, currently called the “mobile friendly” update. eHealthcare Solutions’ Publisher Relations Team researched the algorithm change to determine how it will affect your site traffic. Read the following two articles to discover more about how it will impact your site and what you can do to mitigate the unwanted effects.

Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update? Daniel R. Mullen, Partner Relations Manager, explains how the algorithm update could potentially affect the traffic to your site. Finding out if your site is mobile optimized is the first step to understanding how the update will impact your site.

Katelynn Mareno, Partner Relations Manager, reports on her research Mobile Optimization Best Practices & Quick Fixes to help you get your site on track. Some of these tips can be applied quickly – within a day or two.

If you experience a downturn in traffic on April 21, please let us know. Please email sem@ehsmail.com with questions or concerns. If you are an exclusive eHealthcare Solutions Publisher Partner, you may request a free site audit to help you determine what needs to be improved; reach out to your Partner Relations Manager for a one-on-one.