DEC-2015 – The New Dynamics of Healthcare Marketing
Your Monthly Prescription for Ad Industry Updates | December 2015 Topics of the Month What is Header Bidding? In the programmatic marketplace,... Read More
The New Dynamics of Healthcare Marketing – Personalizing and Targeting
From RESULTS, Chapter 2, Digital Marketing The Conservative Mentality in Pharma Marketing is Slowly Changing The pharma industry is an example of... Read More
AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions
Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer... Read More
What is header bidding?
Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant... Read More
NOV-2015 – Redesign Increases Mobile Traffic by 20%!
Your Monthly Prescription for Ad Industry Updates | November 2015 Topics of the Month Integral Ad Science Announces Pub Expert Release Diana... Read More
Pharma Marketers Must Adapt to the New Demands of Healthcare
Pharmaguy interviews R.J. Lewis about RESULTS. Here are a few of the questions R.J. answers: What are some of the biggest trends... Read More
The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing
Read R.J.’s article on PM360: The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing The fears behind pharma’s adoption of programmatic... Read More
A Changing Marketplace
From RESULTS, Chapter 2, Digital Marketing Nobody can deny that the marketplace is in great flux. Audiences are shifting where they spend... Read More
Integral Ad Science Announces Pub Expert Release
To decrease any discrepancies between numerous systems when serving ad campaigns, Integral has introduced Pub Expert. This new tool offers a precise and... Read More
6 Requirements When Relaunching a Publisher Website
The Mobile Responsive Design Whitepaper discusses the necessity of moving your site to a mobile-friendly design. Many eHS publishers are currently in... Read More