Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
MAR-2017 Creating a Curated Experience in Physician Advertising
Your Monthly Prescription for Ad Industry Updates | March 2017 Topic of the Month Definitions for the Age of Identity Resolution Identity... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
Definitions for the Age of Identity Resolution
Here are some definitions that may help to navigate the waters of ad serving within the new age of identity resolution. Identity... Read More
2017 Benchmarks for U.S. Healthcare Publishers & Advertisers
This analysis provides insights into benchmarks for the healthcare and pharmaceutical digital advertising industry. Time range for this report: January 2015 –... Read More
FEB-2017 2017 Benchmarks for U.S. Healthcare Publishers & Advertisers
Your Monthly Prescription for Ad Industry Updates | February 2017 Topics of the Month 10 Predictions for How the Healthcare Industry Will... Read More
10 Predictions for How the Healthcare Industry Will Change in 2017
R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017. See the full... Read More
DEC-2016 The Best of 2016
Your Monthly Prescription for Ad Industry Updates | July 2016 Topics of the Month Virtual and Augmented Reality are now a Healthcare... Read More
Not Your Mamma’s Cookies
This lively article by Daniel Craig from Oracle, speaks to the end of the cookie era and the advent of custom audience... Read More