4 Benefits of a Student Internship Program
Student internships can be of great benefit not only to interns, but to businesses as well. With their new and exciting perspectives... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More
APR-2017 eyeforpharma 2017: Would your customers and patients consider you a trusted partner?
Your Monthly Prescription for Ad Industry Updates | April 2017 Topics of the Month Effective Pharmaceutical Advertising: Customization is Key By Samuel... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
MAR-2017 Creating a Curated Experience in Physician Advertising
Your Monthly Prescription for Ad Industry Updates | March 2017 Topic of the Month Definitions for the Age of Identity Resolution Identity... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
Definitions for the Age of Identity Resolution
Here are some definitions that may help to navigate the waters of ad serving within the new age of identity resolution. Identity... Read More
2017 Benchmarks for U.S. Healthcare Publishers & Advertisers
This analysis provides insights into benchmarks for the healthcare and pharmaceutical digital advertising industry. Time range for this report: January 2015 –... Read More