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Is Technology Disrupting the Advertising Agency Business Model?

Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and music have been massively disrupted by technology. In real time, we continue to witness further disruption in areas like automotive, real estate, financial advisory services, education, and even healthcare. Is the second oldest profession, advertising—and specifically the agencies that control most of it—being disrupted today?

Read the full article on PM360.

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