Digital Pharma Spotlight – R.J. Lewis
R.J. Lewis, President and CEO of eHealthcare Solutions speaks about an interesting technology and thoughts on the future of life sciences marketing.... Read More
Where’s the Data? New Potential for Wearable Devices
Back in 2013, after significant research and numerous recommendations from friends and relatives, I purchased a Nike FuelBand. After about two weeks... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More
Effective Pharmaceutical Advertising: Customization is Key
Pharmaceutical advertising can be challenging, and poses unique problems to modern marketers. A good product will achieve satisfactory sales if it is... Read More
Self-Serve Analytics – Making business more collaborative
According to Ralph Tkatchuk of Dataconomy, “Data-driven businesses are five times more likely to make faster decisions than their market peers, and... Read More
Creating a Curated Experience in Physician Advertising – RampUp2017
Marketing to physicians in the near future will be like something out of a sci-fi movie. RampUp2017 was an intense two day... Read More
Definitions for the Age of Identity Resolution
Here are some definitions that may help to navigate the waters of ad serving within the new age of identity resolution. Identity... Read More
10 Predictions for How the Healthcare Industry Will Change in 2017
R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017. See the full... Read More