AMM’s Spotlight on Analytics and Attribution
AMM (Association of Medical Media) May Educational Session May 16, 2019 New York City This session will kick-off with a presentation by... Read More
Sneak Peak Into “Digital Engagement: How Physicians Really Behave Online”
It’s the holy grail of pharmaceutical marketing – getting the right message, to the right physician, at the right time. When it... Read More
Top 4 Trends in Business Intelligence for Healthcare
Last month, I attended a Tableau conference highlighting the top 10 trends in business intelligence. Here are the four that are destined... Read More
Top 10 Predictions for 2019 for the Healthcare Industry
2018 was a year of controversy. From our national politics, to Facebook and Cambridge Analytica, scandals over audience measurement of physician office... Read More
2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers
Benchmark metrics for consumer and professional healthcare publishers and advertisers. Time range for this report: January 2016 – June 2018 Notable Numbers... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
How can pharma shift its strategy to make sure they are still engaging with no-see physicians?
It’s tough to be a pharma sales representative today. Demands from corporate are increasing while access to physicians is decreasing. A pharma... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
PM360 Asks the Experts Key Questions about HCP Engagement and Education
R.J. Lewis responds to PM360’s questions. Here are some of the questions: How can pharma shift its strategy to make sure they... Read More
McKinsey vs. ANA
McKinsey claims not much has changed since the 2016 release of the Association of National Advertiser’s (ANA’s) report on Media Transparency. McKinsey... Read More