How can pharma shift its strategy to make sure they are still engaging with no-see physicians?
It’s tough to be a pharma sales representative today. Demands from corporate are increasing while access to physicians is decreasing. A pharma... Read More
What new technologies/techniques offer the most promise to help marketers better engage with HCPs?
Physician level targeting, including the actionable insights that come with the delivery of physician-level data (PLD) is not new. What is new... Read More
PM360 Asks the Experts Key Questions about HCP Engagement and Education
R.J. Lewis responds to PM360’s questions. Here are some of the questions: How can pharma shift its strategy to make sure they... Read More
McKinsey vs. ANA
McKinsey claims not much has changed since the 2016 release of the Association of National Advertiser’s (ANA’s) report on Media Transparency. McKinsey... Read More
The Current State of Digital Display in Pharma
Looking back over 20 years of digital advertising, display ads are remarkably the same. Ad sizes are relatively the same, and we... Read More
How do your customers get their information?
From ConferenceInsider™: eyeforpharma 2018 Session: Move beyond channel selection and gain a deeper understanding of how and where your customers gain their... Read More
Ad Agencies Are ‘Cockroaches Not Dinosaurs’
March 15, 2018 (YouTube) While this may initially sound like an unflattering headline, Brian Wieser, Senior Research Analyst at Pivotal Research Group,... Read More
Challenges in Programmatic Advertising for Pharma
What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying... Read More
Media Transparency – How are agency/client relationships affected?
The Association of National Advertisers (ANA) dropped a bomb on the industry in June of 2016 with the release of a report... Read More
Adding Value – HBA – The Future of Healthcare Marketing Panel Topic 8 (Video)
From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing... Read More