Personalized e-Marketing: How can you create and profit from a customer’s lifetime experience?
Personalized e-marketing is a strategy that uses data about individual customers to create targeted and relevant marketing messages. This can be done... Read More
What is Directional Bidding 101
Directional bidding is a type of bidding strategy that allows you to set a maximum bid for each device type and operating... Read More
Why Rebranding a Website Will Drive More Traffic: The Benefits of a Fresh Look
In the fast-paced digital world, staying relevant and engaging with your target audience is essential for driving website traffic and achieving online... Read More
How Telehealth has Improved Healthcare in the Last 10 Decades
Telehealth has revolutionized the healthcare industry over the last decade, offering numerous benefits and changing the way patients receive medical care. From... Read More
Best Uses of Video Advertising for Pharma Marketers
Video advertising has become a powerful tool for pharmaceutical marketers, providing them with a creative platform to communicate important health and wellness... Read More
3 Social Media Trend Predictions for 2021
According to eMarketer, social media will continue to grow and be leveraged by brands and marketers throughout 2021. Some of the top... Read More
EHS 90@90 – The State of Digital in the Age of Covid-19
July 15, 2020, R.J. Lewis and Gail Jaeger dive into the state of digital in the age of COVID-19 during eHealthcare Solutions’... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
eHealthcare Solutions 90@90: New Opportunities for Revenue
March 24, 2020, R.J. Lewis, Gail Jaeger, and Jessica Dalle all take a dive into new opportunities for revenue generation during eHealthcare... Read More
R.J. Lewis’ 2020 Digital Marketing Predictions for Pharma Marketers
It’s a new year which means R.J. Lewis is back with 10 new digital marketing trends for pharmaceutical marketers. You can read... Read More