Facebook Changes How They Measure for Viewability and Video Views!!!
According to AdWeek, Facebook has been inflating their video view averages by more than 80% for quite some time now (Heine, 2016).... Read More
NOV-2016 Google’s New Policy Penalizing Intrusive Interstitials on Mobile
Your Monthly Prescription for Ad Industry Updates | November 2016 Topics of the Month Top Ten Best Practices for Email Marketing by... Read More
comScore Receives SIVT Detection Accreditation
Just announced today: comScore has received MRC accreditation for SIVT detection. If you are unaware of what SIVT is, it is Sophisticated... Read More
Google’s New Policy Penalizing “intrusive interstitials” on Mobile
Starting on January 10, 2017, Google is employing a new policy in effort to help users more easily access content on their... Read More
Top Ten Best Practices for Enewsletters or Custom Emails
Custom emails or email newsletter sponsorships can be a cost efficient marketing tool that separate you from your competition. Email can be... Read More
Diabetes Forecast Launches Facebook Page
Facebook is a great way to launch a new educational campaign or give a boost to an old friendly face. Diabetes Forecasts,... Read More
OCT-2016 Choosing a Viewability Tool for 2017
Your Monthly Prescription for Ad Industry Updates | October 2016 Topics of the Month Google Penguin 4.0 is here! Updated in Real... Read More
There is no relationship between clicks and brand metrics
The proof is in the puddin’: Nielsen – Beyond clicks and impressions “Click-through rate is not the right metric to measure brand... Read More
Choosing a Viewability Tool for 2017
RFP season is here, putting the display advertising world in the mindset for 2017. With the new year coming up, advertisers, agencies... Read More
MRC October Status Update with latest accreditations
Check out the official MRC October status update with all the latest accreditation updates.