2013 Predictions
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our... Read More
Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Ad-Juster & EHS Profiled in Trenton Times
Read the Trenton Times article about eHealthcare Solutions and Ad-Juster, which recently earned a spot in Inc. Magazine’s list of the Fastest... Read More
EHS October 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
R.J. Lewis Talks Challenges in Online Ad Ops and Billing
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause... Read More
R.J. Lewis On Leveraging Custom Digital Solutions to Engage Targeted Audiences
eHealthcare Solutions President & CEO, R.J. Lewis, talks to MM&M about pharma’s use of technology-enabled marketing, custom digital solutions, key trends, and... Read More