Are Facebook “Likes” worth anything? What exactly are you paying for?
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few... Read More
Premium Publishers are not immune to Ad Bot traffic
Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites.... Read More
eHealthcare Solutions is “Marketer’s Best Friend”
Ewing, NJ 1/24/2014— PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named eHealthcare... Read More
Could clickable paper save the print industry?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate... Read More
EHS November 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare vertical... Read More
2013 Predictions
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our... Read More
Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More