Google Penguin 4.0 is here! Updated in Real Time
Google has announced the latest release of Penguin. Penguin is a Google search engine algorithm with the main purpose of preventing sites... Read More
Pharma Marketing Faces a New Challenge: the Value Crisis
David Melvin explains The Value Crisis in Pharma on PM360. Pharmaceutical marketers are tasked with proving the value of a product based... Read More
SEP-2016 Pharma Marketers: are you really reaching physicians?
Your Monthly Prescription for Ad Industry Updates | September 2016 Topics of the Month Oliver Jones, founder TeachMeAnatomy, nominated for Medical Entrepreneur... Read More
Oliver Jones, founder TeachMeAnatomy, nominated for Medical Entrepreneur of the Year
Oliver Jones, founder of TeachMeAnatomy has been nominated for the ACW Medic Footprints Entrepreneur of the Year award. Medic Footprints provides information... Read More
Pharma Marketers: are you really reaching physicians?
Many pharma marketers need to invest their limited dollars in reaching only their target list prescribers. Few companies can offer this targeting... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
AUG-2016 New digital opportunity to reach physicians across medical journals.
Your Monthly Prescription for Ad Industry Updates | August 2016 Topics of the Month Announcing Our New eHealthcareSolutions.com Website Check it out!... Read More
Who Clicks on Banner Ads – infographic
This is a pretty cool infographic. Some highlights that I found interesting: 1. Ages 55+ more likely to click 2. The average... Read More
Attribution Options in Digital Marketing
For a long time, the digital marketing industry has been using last-click attribution to govern the value of transactions. What does attribution... Read More
More than just a learning experience
Before I can get my diploma and enter the real world, I have to first gain work experience. Today, many colleges highly... Read More