The Importance of Net Neutrality to Advertisers
By now, we are probably all somewhat familiar with the term “Net Neutrality”; at the very least we’ve most likely heard the... Read More
A view of the diabetes market from a futurist
There is much excitement and debate about potential value of disruptive new innovations such as the glucose measuring contact lens by Google.... Read More
Adopting a Multi-Channel Marketing Strategy in Pharma
With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace.... Read More
eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite
We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability... Read More
Trends that will effect Pharma marketing’s future
Pharma 2020: Marketing the future is a worthwhile PDF download that discusses how seven current trends are reshaping marketing in the pharmaceutical... Read More
Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More
Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Could clickable paper save the print industry?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate... Read More